Postman Pat
The creation of a new logo for iconic children's brand Postman Pat. After a television absence of many years, Postman Pat was redeveloped and relaunched by Entertainment Rights Plc. A newer clean logo and branding was created to establish a strong brand presence and recognition. The new Postman Pat series was hugely successful, winning many awards as well as producing a huge market share for licensed products. The new branding was rolled out across sectors including all packaging, licensed products and peripherals including both on-air and digital.
Design / illustration
