Little Red Tractor
The creation of a new logo and branding for children's brand Little Red Tractor. The logo had to have a strong on-screen presence and stand out as well as be instantly recognisable and readable. The final four colour main hero logo was hand made and then photographed. This helped portray the 'hands on' animation and craft nature of the show. The show was aimed at an audience of two-to-three year olds and ran on TV channels world-wide for over six years.
Design / illustration
