The Pacific
Art direction and design for advertising promoting the launch of
Steven Spielberg's and Tom Hank's award-winning ten part Second World
War series. A completely new and original treatment was created for
the UK market place.
This new creative was then used for national 48
sheets, 6 sheets and press advertising. The main aim was to involve
the reader with the emotional and horrifying experiences described in
the letters written by the main character.
Art direction / design
