Mad dogs 2
The development of above the line creative work for a national advertising campaign for the second season of Sky's Mad Dogs. The key aim was to show the main characters in an impossibly uncomfortable situation making the viewer guess how they got there. Having just the head shots instantly draws in the viewer into the characters' predicament. Both 48 sheets and digital 6 sheets were produced as well as national press advertising. Creative Directors: Chris Ringsell / Jim Chambers / Photography: Morgan Silk
Design / retouching
